How do we find stuff anymore? Adverts?

It’s rare for me to write a blog post on the back of a previous one, but I can’t shake the feeling that I should have approached it from a different point of view. The more I think about it, the more I see how we (customers) are being sold stuff, or rather, how we’re…

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skipad

How do you advertise when everyone skips the ads?

Skipping the ads is the norm online, but it presents even the youngest of viewers with an unusual problem: what products are out there? I’ll give you an example. My son is 11 years old this week and I asked him what he would like for his birthday? His response was “I don’t know”. So I asked…

empty

I’m free to work – but nobody knows!

We previously talked about the double-sided nature of “free” stuff for customers. Very often, when confronted with something free, a customer’s next thought will be “what’s the catch?” Business owners are no different. We all love getting something for free, but it’s hard to shake the feeling that we’re being conned somehow. There’s another kind…

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fair

But it’s not fair!

How many parents hear “it’s not fair” on a daily basis? Whether the kids aren’t able to do what they want or just not being able to get their own way, it’s a mantra familiar to most households. Did you know that Amazon in the UK has 29 different children’s books with the title It’s…

bulldog

I’m free to do what I want, but I can’t be bothered

Everyone likes something for free. At least, we do when it’s truly free. But how often is there a catch? If the ‘free’ thing requires some effort on your part, do you not bother because it’s not worth the effort? What’s more, if the thing is being given away for free, what does that say…

selfish

Be selfish. Work to your schedule, not someone else’s

Selfish? Who writes a blog about being selfish?! Being selfish isn’t usually seen in a positive light, but we think if you look at it from a different angle, being selfish can be a good thing. I know… it’s a tough sell, but stick with us, we’re going somewhere with this. is free to all businesses…

escharian_stairs_fb

Life doesn’t have to be so complicated

After writing 17 blog posts about the same problem, it feels a little strange to be finally writing about the solution. To save you looking back to see if there was an underlying pattern I’ll help you out. Life is hectic, stressful and at times damned complicated. We’re constantly running around to fit other people’s…

pegs

Being at home is more than just being at home

Whether you’re housewife, stay-at-home dad or you work from home, it’s never just being at home. During the day the home is a hive of activity and often it’s no more than a base we return to, to drop stuff off before heading out again. Take an average day in our house… Empty dishwasher –…

Change

Change – without it progress is impossible

Change is a funny thing. Some hate it, some embrace it and some people try to ignore it. But change is inevitable. We’re constantly changing, whether that be as we age or as we grow as individuals. So, what is it about change that causes people to react so differently? Change has an air of…

sprouts

How much do you put up with at Christmas?

It’s quite a strange question, but how much do we put up with just because it’s Christmas? We put up with having hoards of people over for dinner, we put up with food we don’t like and maybe (just maybe) we tolerate people that we possibly wouldn’t so easily do at other times of the…

Santas Naughty List

Life is full of lists. Christmas edition

Even as I create this blog post there’s a list of ‘features’ down one side of my screen. Our lives have become one big endless list. There’s the bucket lists, shopping lists, to-do lists, the check list and – as we have previously discussed – waiting lists.

Cheese

Dream cheese and business misunderstandings

‘Sweet dreams are made of cheese’ – not sung by Annie Lennox It’s one of the world’s greatest misheard lyrics and possibly the only one mentioning cheese, but then there are other misheard gems such as: ‘We built this city on sausage rolls’ – Starship ‘It doesn’t make a difference if we’re naked or not’…

Time is money

Time: how much does yours cost?

It’s interesting just how much value an advertiser puts on your time. Or rather, how much monetary value is put on it. How much value would you put on your time? If you’re paid hourly, then I guess you’d apply your hourly rate to your personal time. So, say you earn £10 an hour, then…

binocular

How do we find stuff anymore? Adverts?

It’s rare for me to write a blog post on the back of a previous one, but I can’t shake the feeling that I should have approached it from a different point of view. The more I think about it, the more I see how we (customers) are being sold stuff, or rather, how we’re…

skipad

How do you advertise when everyone skips the ads?

Skipping the ads is the norm online, but it presents even the youngest of viewers with an unusual problem: what products are out there? I’ll give you an example. My son is 11 years old this week and I asked him what he would like for his birthday? His response was “I don’t know”. So I asked…

empty

I’m free to work – but nobody knows!

We previously talked about the double-sided nature of “free” stuff for customers. Very often, when confronted with something free, a customer’s next thought will be “what’s the catch?” Business owners are no different. We all love getting something for free, but it’s hard to shake the feeling that we’re being conned somehow. There’s another kind…

fair

But it’s not fair!

How many parents hear “it’s not fair” on a daily basis? Whether the kids aren’t able to do what they want or just not being able to get their own way, it’s a mantra familiar to most households. Did you know that Amazon in the UK has 29 different children’s books with the title It’s…

bulldog

I’m free to do what I want, but I can’t be bothered

Everyone likes something for free. At least, we do when it’s truly free. But how often is there a catch? If the ‘free’ thing requires some effort on your part, do you not bother because it’s not worth the effort? What’s more, if the thing is being given away for free, what does that say…

selfish

Be selfish. Work to your schedule, not someone else’s

Selfish? Who writes a blog about being selfish?! Being selfish isn’t usually seen in a positive light, but we think if you look at it from a different angle, being selfish can be a good thing. I know… it’s a tough sell, but stick with us, we’re going somewhere with this. is free to all businesses…

Life doesn’t have to be so complicated

After writing 17 blog posts about the same problem, it feels a little strange to be finally writing about the solution. To save you looking back to see if there was an underlying pattern I’ll help you out. Life is hectic, stressful and at times damned complicated. We’re constantly running around to fit other people’s…

pegs

Being at home is more than just being at home

Whether you’re housewife, stay-at-home dad or you work from home, it’s never just being at home. During the day the home is a hive of activity and often it’s no more than a base we return to, to drop stuff off before heading out again. Take an average day in our house… Empty dishwasher –…

Change

Change – without it progress is impossible

Change is a funny thing. Some hate it, some embrace it and some people try to ignore it. But change is inevitable. We’re constantly changing, whether that be as we age or as we grow as individuals. So, what is it about change that causes people to react so differently? Change has an air of…

sprouts

How much do you put up with at Christmas?

It’s quite a strange question, but how much do we put up with just because it’s Christmas? We put up with having hoards of people over for dinner, we put up with food we don’t like and maybe (just maybe) we tolerate people that we possibly wouldn’t so easily do at other times of the…